CBON PROFILE
Phiaco
Stock / Partner Catalog Entry
Phia (@phiaco) is a fast-growing AI-powered personal shopping platform and app founded by Phoebe Gates and Sophia Kianni. It functions as a shopping co-pilot that helps consumers find the best deals on fashion, apparel, and accessories across thousands of retail and secondhand websites.
Key Features:
- Price Comparison: The app and browser extension let you compare prices for the exact same or visually similar items across both new and resale markets.
- Resale Value Estimator: It analyzes secondhand platforms to calculate the resale value of your clothing.
- Deal Alerts: The AI automatically tracks price drops and surfaces active coupons to help you avoid paying full retail.
Company Background:
- Funding: The startup has raised significant venture capital, including a $35 million Series A round backed by major firms and high-profile figures such as Kleiner Perkins, Notable Capital, and Kris Jenner.
- User Base: Since its launch, the platform has surpassed over 1 million users and features partnerships with thousands of brands.


